Privacy Policy

Effective Date: 6 March 2025

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1. Introduction

Welcome to Amy Michelle ("Company," "we," "our," or "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website amymichelle.com.au (the "Website").

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We are committed to safeguarding your personal information in compliance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).

By using our Website, you agree to the terms of this Privacy Policy.

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2. Information We Collect

We may collect and process the following types of information:

• Personal Information: Name, email address, phone number, billing address, and payment details when you purchase a product or service.

• Non-Personal Information: Browser type, IP address, device information, and browsing activity on our Website.

• Cookies and Tracking Technologies: We use cookies to enhance user experience and analyze site traffic. You can adjust cookie settings in your browser or use our cookie consent tool to manage preferences.

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3. How We Use Your Information

We use the collected information for the following purposes:

• To provide, operate, and maintain our Website and services.

• To process transactions and send related information.

• To communicate with you, including sending updates, promotions, and support messages.

• To improve our Website’s functionality and user experience.

• To prevent fraudulent activity and ensure Website security.

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4. Sharing Your Information

We respect your privacy and do not sell, rent, or trade your personal information to third parties for any purpose. However, we may share information with:

• Service Providers: Third-party vendors that assist in operating our Website, such as payment processors (e.g., PayPal, Stripe) and analytics providers. These service providers have their own privacy policies governing the collection and use of your data. We recommend reviewing their privacy policies as well.

• Legal Compliance: If required by law, we may disclose information to comply with legal obligations or protect our rights.

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5. Data Security

We implement security measures to protect your personal data. However, no electronic transmission or storage system is 100% secure, and we cannot guarantee absolute security.

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6. Your Rights & Choices

Depending on your location, you may have specific privacy rights under applicable laws, including but not limited to the General Data Protection Regulation (GDPR) for European Union residents and the California Consumer Privacy Act (CCPA) for California residents.

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• Access, Update, or Delete Information: You may request access to, correction, or deletion of your personal data by contacting us.

• Opt-Out of Marketing: You can opt out of marketing emails by clicking the "unsubscribe" link in our emails.

• Do Not Sell My Personal Information: While we do not sell personal data, California residents still have the right to request confirmation of this.

• Cookies and Tracking: You can manage cookie preferences through your browser settings or the cookie consent tool on our Website.

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Under the Australian Privacy Act, you have the right to request access to and correction of any personal data we hold about you. To exercise this right, please contact us through the details provided in the 'Contact Us' section.

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7. International Data Transfers

As we serve international customers, your data may be processed in countries with different data protection laws. By using our Website, you consent to the transfer of your data outside your country of residence.

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8. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies.

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9. Australian Consumer Law

In accordance with Australian Consumer Law, we do not exclude or limit any guarantees that apply to our products or services. This includes the right to a remedy if products are faulty or do not meet consumer guarantees under the law.

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10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our Website with the updated effective date. Please review this policy periodically for any changes.

Last updated: 6 March 2025

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11. Contact Us

If you have any questions or concerns regarding this Privacy Policy, or if you'd like to exercise your privacy rights, please contact us at:

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• Email: via our contact page or through our website chat box

• Postal Address:
  PO BOX 441
  ALBANY DC, WA 6331
  AUSTRALIA

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By using our Website, you agree to the terms of this Privacy Policy.